Identity
Three elements hold the Kith identity together; the shape, the texture and the signature.
The shape of the logo comes from the interestingly irregular shape of the current shop space, reduced to scale. The texture is a representation of the classical check pattern used to symbolize the fabric of a community that come together for a common purpose. A specially created font was created for the Kith signature; simple, strong, and sans unnecessary ornaments. The signature is the only primary element that will remain constant; over time both the shape and the texture elements will change in tandem with Kith’s growth.
Interior
It was not just a matter of coming up with a Kith Cafe, but creating a complete Kith experience. This meant no fancy lampshades, mass-manufactured furniture, or unnecessarily printed materials were to be used in its interior. Instead, the focus was on delivering an unassuming space that could support Kith’s honest philosophy and ethos.
The custom-made furniture for the seating area was designed to be flexible and movable, to break down personal space barriers and encourage customers to interact. To maximize floor space, most modular blocks can double as either a table or a bench; and even used to seat two people instead of one as needed. This way, the small space can accommodate a group of up to twenty.
Emphasis was also placed on relaying the sincerity and openness of the cafe: open wrought iron shelves openly display the storage of fresh produce and most of the outlet’s inventory. In line with the informal atmosphere, the space is adorned by one sole piece of “decoration” – a handwritten menu on the chalkboard wall, where old specials are casually wiped off with new ones scribbled on daily.
Find out more about Kith’s branding and interior design studio - HJGHER
